求翻译这段新赞助商的介绍
Nottingham Forest have today announced that John Pye & Sons Auctioneers will be their new main sponsor for the 2012-13 Championship season.
The Nottingham-based company, which is the UK's fastest growing independent commercial auction house, have signed an initial one-year contract with the club.
John Pye & Sons were formed in Nottingham by a local family in 1968 and Forest Chief Executive Mark Arthur has welcomed the link-up.
He said: "Like us, they are a Nottingham company with a great history but have also forged an excellent reputation both regionally and nationally.
"We believe this sponsorship agreement is an ideal vehicle for both parties and we are looking forward to working with John Pye & Sons over the next 12 months."
Adam Pye, MD and Principal Auctioneer of John Pye & Sons, said: "We are delighted to be the new main sponsors of Nottingham Forest.
"We are a Nottingham born and bred family business and share many of the same core values and traits within our respective fields; a rich history and heritage, pioneers of new developments, all fuelled by creative and burning ambition. We even share the same colours.
"We are pleased to be able to help support the club in this way during a sensitive period of transition at The City Ground.
"These are exciting times for both Nottingham Forest and John Pye & Sons - we are both about to embark on new ventures which will no doubt see us grow in stature within our competitive fields. We very much look forward to playing a part to help support a season of smiles and good cheer at The City Ground."
John Pye & Sons trades from eight auction sites across the UK, all of which are managed from their Nottingham headquarters - the old 'Star' Brewery in New Basford. The company holds more than 400 auctions a year acting on behalf of some of the UK's biggest Banks, Finance Houses, Retail PLCs, Recovery Practitioners and Government Authorities selling millions of items every year, ranging from laptops and TVs through to vehicles and construction plant and machinery.
Ironically, the Brewery was 'home' for more than a century to Shipstone's, who were Forest's main sponsor from 1987 to 1994.
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